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Re-introducing my blog on Atalasoft.com

We’re changing our blog hosting on Atalasoft.com, so new posts will now be here where your reading this post.  If you want to read my old posts, go to Lou Franco’s Legacy Atalasoft Blog. Here are some...

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Addressing Switching Forces in Toolkit Buying

Bob Moesta from The Rewired Group has a framework for thinking about how customers change which product/service they are using to get a job done: Force 1: Push of the situation – something is...

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